For this project, the client requested a full marketing and branding package, as they were looking to increase their sales and expand the business – potentially opening more locations as the company grew. The designs had to reflect both their brand and their commitment to ethical business practices, such as the sustainable sourcing of the paper and fabrics that they use on a daily basis. For this reason, I chose a light, modern, friendly aesthetic; but rendered on top of backgrounds of traditionally natural substances such as wood, grass and hessian.
I created a set of 3 billboard-style adverts, as well as a social media branding package (including banner art, a profile picture and marketing text) as well as advising and managing their continued marketing strategy.
All artwork was provided in JPG, PNG and Adobe Illustrator files as well as exported to Adobe InDesign to prepare for print. Only a single image has been included in this section as much of the rebrand and marketing is not yet public.